{"product_id":"s1","title":"Mount To Coast Men's S1 Road Shoes","description":"\u003csection class=\"shopify-section\" id=\"shopify-section-template--23853269614884__35a80c75-d4b0-4340-9552-75a9f11586de\"\u003e\n\u003cdiv class=\"images-with-text section-spacing color-default section-template--23853269614884__35a80c75-d4b0-4340-9552-75a9f11586de\"\u003e\n\u003cdiv class=\"container container--page-width container--with-aside-paddings\"\u003e\n\u003cdiv class=\"images-with-text__container images-with-text__container--with-top-content\"\u003e\n\u003cdiv class=\"images-with-text__content-wrapper\"\u003e\n\u003cdiv class=\"images-with-text__content images-with-text__content--with-left-alignment\"\u003e\n\u003ch2 class=\"h3 scroll-trigger animate--slide-in\"\u003eS1gned, Sealed, Delivered\u003c\/h2\u003e\n\u003cdiv class=\"images-with-text__text rte body3 body-color body-font-weight-from-global-settings scroll-trigger animate--slide-in\"\u003e\n\u003cp\u003eIn the spring of 2024, Asian ultrarunner Lucong Geng traveled to Scotland to run the JOGLE, a multistage road ultra to the most southerly tip of England. Covering 854 miles (1,374 km) over 17 daily stages, Lucong broke the Asian record for the route, covering more than 600 miles of the journey in a single pair of Mount to Coast S1s.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"images-with-text__image-list-wrapper\"\u003e\n\u003cdiv class=\"images-with-text__image-list-body\"\u003e\n\u003cdiv class=\"shape shape--nature shape--overflow-visible\"\u003e\n\u003cdiv class=\"images-with-text__image-list images-with-text__image-list--collage images-with-text__image-list--collage-with-1-items\"\u003e\n\u003cdiv class=\"images-with-text__image-list-item\"\u003e\n\u003cdiv class=\"images-with-text__image-list-item-media-wrapper shape shape--nature\"\u003e\u003cimg srcset=\"\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=128\n    128w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=240\n    240w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=380\n    380w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=540\n    540w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=720\n    720w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=920\n    920w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=1080\n    1080w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=1440\n    1440w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=1920\n    1920w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=2560\n    2560w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=4096\n    4096w,\" sizes=\"1403px\" data-aspectratio=\"1.7753001715265866\" data-parent-fit=\"cover\" loading=\"lazy\" data-sizes=\"auto\" data-srcset=\"\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=128\n    128w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=240\n    240w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=380\n    380w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=540\n    540w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=720\n    720w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=920\n    920w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=1080\n    1080w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=1440\n    1440w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=1920\n    1920w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=2560\n    2560w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=4096\n    4096w,\" src=\"https:\/\/eu.mounttocoast.com\/cdn\/shop\/files\/S1gned-Sealed-Delivered-20240624_2x_f5bd3906-524a-4543-a1fd-2e811817b049.webp?v=1732505681\u0026amp;width=160\" height=\"1\" width=\"1\" alt=\"\" class=\"images-with-text__image-list-item-media scroll-trigger animate--zoom-out lazyautosizes ls-is-cached lazyloaded\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"shopify-section\" id=\"shopify-section-template--23853269614884__multicolumn_FYaXPQ\"\u003e\n\u003cdiv class=\"multicolumn section section-template--23853269614884__multicolumn_FYaXPQ color-custom-1\"\u003e\n\u003cdiv class=\"multicolumn__container container container--page-width section-spacing container--with-aside-paddings\"\u003e\n\u003cdiv class=\"container__header multicolumn__content-wrap multicolumn__content-wrap--align-left\"\u003e\n\u003cdiv class=\"multicolumn__content\"\u003e\n\u003ch2 class=\"h3 scroll-trigger animate--slide-in\"\u003eCushioning You Can Rely On\u003c\/h2\u003e\n\u003cdiv class=\"rte multicolumn__text body-font-weight-from-global-settings body3 body-color scroll-trigger animate--slide-in\"\u003e\n\u003cp\u003eMeet ZeroSag, our revolutionary midsole insert crafted in collaboration with BASF. Originally designed to perform in the shock absorbers of high-speed racing cars, ZeroSag guarantees consistent cushioning and stability on the longest journeys, day after day, mile after mile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-aria-expanded=\"true\" class=\"slider-grid-track slider-grid__d-grid slider-grid__m-grid\"\u003e\n\u003cdiv class=\"slider-grid__slide slider-grid__slide--column_biyLXM scroll-trigger animate--slide-in\"\u003e\n\u003cdiv class=\"multicolumn__column card-grid__item block-column_biyLXM color-primary multicolumn__column--align-center multicolumn__column--transparent\"\u003e\n\u003cdiv class=\"multicolumn__column-media multicolumn__column-media--image multicolumn__column-media--align-center\"\u003e\n\u003cdiv class=\"multicolumn__column-image-wrap\"\u003e\n\u003cdiv class=\"shape shape--nature\"\u003e\u003cvideo poster=\"https:\/\/eu.mounttocoast.com\/cdn\/shop\/files\/preview_images\/d1b8c778b4d14b09aa2a997dbdb782bf.thumbnail.0000000000_800x800.jpg?v=1732520646\" preload=\"metadata\" muted=\"muted\" loop=\"loop\" class=\"image multicolumn__column-image media__image--desktop\" playsinline=\"playsinline\"\u003e\u003c\/video\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"multicolumn__details multicolumn__details--on-image\"\u003e\n\u003cdiv class=\"multicolumn__column-title h6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"rte multicolumn__column-text body-font-weight-from-global-settings body3 body-color\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"shopify-section\" id=\"shopify-section-template--23853269614884__multicolumn_JLEkCK\"\u003e\n\u003cdiv class=\"multicolumn section section-template--23853269614884__multicolumn_JLEkCK color-primary\"\u003e\n\u003cdiv class=\"multicolumn__container container container--page-width section-spacing container--with-aside-paddings\"\u003e\n\u003cdiv class=\"container__header multicolumn__content-wrap multicolumn__content-wrap--align-left\"\u003e\n\u003cdiv class=\"multicolumn__content\"\u003e\n\u003ch2 class=\"h3 scroll-trigger animate--slide-in\"\u003eLighten Up and Find Your Pace\u003c\/h2\u003e\n\u003cdiv class=\"rte multicolumn__text body-font-weight-from-global-settings body3 body-color scroll-trigger animate--slide-in\"\u003e\n\u003cp\u003eThe foundational element of the S1's midsole, our\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eLightCELL\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecompound is a PEBA-hybrid powered by the industry-leading nitrogen supercritical foaming process. The result is 50 percent less weight and 45 percent more bounce when compared with traditional EVA midsoles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-aria-expanded=\"true\" class=\"slider-grid-track slider-grid__d-grid slider-grid__m-grid\"\u003e\n\u003cdiv class=\"slider-grid__slide slider-grid__slide--column_w87VRx scroll-trigger animate--slide-in\"\u003e\n\u003cdiv class=\"multicolumn__column card-grid__item block-column_w87VRx color-primary multicolumn__column--align-center multicolumn__column--transparent\"\u003e\n\u003cdiv class=\"multicolumn__column-media multicolumn__column-media--image multicolumn__column-media--align-center\"\u003e\n\u003cdiv class=\"multicolumn__column-image-wrap\"\u003e\n\u003cdiv class=\"shape shape--nature\"\u003e\u003cimg srcset=\"\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=128\n    128w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=240\n    240w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=380\n    380w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=480\n    480w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=540\n    540w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=640\n    640w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=720\n    720w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=920\n    920w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=1080\n    1080w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=1768\n    1768w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=2056\n    2056w,\" sizes=\"1403px\" data-aspectratio=\"1.9662921348314606\" data-parent-fit=\"cover\" loading=\"lazy\" data-sizes=\"auto\" data-srcset=\"\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=128\n    128w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=240\n    240w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=380\n    380w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=480\n    480w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=540\n    540w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=640\n    640w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=720\n    720w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=920\n    920w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=1080\n    1080w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=1768\n    1768w,\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=2056\n    2056w,\" src=\"https:\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=160\" height=\"1\" width=\"1\" alt=\"\" class=\"image multicolumn__column-image media__image--desktop lazyautosizes lazyloaded\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"multicolumn__details multicolumn__details--on-image\"\u003e\n\u003cdiv class=\"multicolumn__column-title h6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"rte multicolumn__column-text body-font-weight-from-global-settings body4 body-color\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"shopify-section\" id=\"shopify-section-template--23853269614884__multicolumn_zzbrNL\"\u003e\n\u003cdiv class=\"multicolumn section section-template--23853269614884__multicolumn_zzbrNL color-primary\"\u003e\n\u003cdiv class=\"multicolumn__container container container--page-width section-spacing container--with-aside-paddings\"\u003e\n\u003cdiv class=\"container__header multicolumn__content-wrap multicolumn__content-wrap--align-left\"\u003e\n\u003cdiv class=\"multicolumn__content\"\u003e\n\u003ch2 class=\"h3 scroll-trigger animate--slide-in\"\u003eFlow Like Water\u003c\/h2\u003e\n\u003cdiv class=\"rte multicolumn__text body-font-weight-from-global-settings body3 body-color scroll-trigger animate--slide-in\"\u003e\n\u003cp\u003eEngineered to guide your foot from heel to toe,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eGOFLOW\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis our industry leading midsole geometry designed to help you find your flow, from the first mile to the last. Informed by our own biomechanical research,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eGOFLOW\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eprecisely guides each foot strike in an optimal pattern, ensuring an enjoyable running experience, day after day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-aria-expanded=\"true\" class=\"slider-grid-track slider-grid__d-grid slider-grid__m-grid\"\u003e\n\u003cdiv class=\"slider-grid__slide slider-grid__slide--column_6JQpRT scroll-trigger animate--slide-in\"\u003e\n\u003cdiv class=\"multicolumn__column card-grid__item block-column_6JQpRT color-primary multicolumn__column--align-left multicolumn__column--transparent\"\u003e\n\u003cdiv class=\"multicolumn__column-media multicolumn__column-media--image multicolumn__column-media--align-left\"\u003e\n\u003cdiv class=\"multicolumn__column-image-wrap\"\u003e\n\u003cdiv class=\"shape shape--nature\"\u003e\u003cvideo 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