{"product_id":"r1","title":"Mount To Coast Men's R1 Road Shoes","description":"\u003cp\u003eThe Mount to Coast R1 is our first race shoe ideal for multi-day road ultramarathons. With our state-of-the-art technologies such as ZeroSag, LightCELL, GOFLOW, and TUNEDFIT, it has a light weight of 8.5 oz and offers exceptional breathability for your run. Shop yours now.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eR1p up the Record Books\u003c\/strong\u003e\u003cbr\u003eIn the spring of 2024, British ultrarunner Justin Montague took one pair of R1s to the northernmost point of Scotland to run the JOGLE, a multistage ultra to the most southerly tip of England. Over 17 daily stages he ran 854 miles (1,374 km) setting a time that was almost 40 hours faster than the previous record, and he broke each day’s individual stage record along the way.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/eu.mounttocoast.com\/cdn\/shop\/files\/R1p-up-the-Record-Books-20240701_2x_47dd4baa-f1f8-4aa4-b044-c3657ce09857.webp?v=1732505594\u0026amp;width=4096\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExperience the Consistency\u003c\/strong\u003e\u003cbr\u003eTo create the smoothest possible ride, Mount to Coast looked to the automotive industry to create ZeroSag, our groundbreaking midsole insert co-developed with BASF. Durable, comfortable and offering impeccable energy return at any temperature, ZeroSag guarantees extraordinary cushioning on the longest runs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Road to Enlightenment\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eLightCELL\u003c\/strong\u003e, our proprietary midsole base material, starts as a unique PEBA-hybrid compound before being charged with pure nitrogen to create a supercritical foam. The result is a material that is 50 percent lighter than EVA, while offering 45 percent more energy return.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/eu.mounttocoast.com\/cdn\/shop\/files\/LightCELL-image-20240701_2x_c9c1b269-d934-44f1-bd7b-d8e4888ae1d6.webp?v=1732503185\u0026amp;width=2056\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStay in the Flow State\u003c\/strong\u003e\u003cbr\u003eGOFLOW is our industry-leading midsole geometry, designed to keep your feet tracking from heel to toe. With GOFLOW, you can stay in that flow state for longer, and enjoy your natural stride.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTune In, Stride Out\u003c\/strong\u003e\u003cbr\u003eIn the relentless pursuit of distance, ultrarunners often encounter swollen feet. With the R1, your toes can relax and enjoy the ride thanks to our wide toe box and broad platform, and the \u003cstrong\u003eTUNEDFIT \u003c\/strong\u003eDual Lacing System offers customizable fit for the forefoot and midfoot separately.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/eu.mounttocoast.com\/cdn\/shop\/files\/image_2x_7df4652d-364a-4560-9989-94abe9356276.webp?v=1732503162\u0026amp;width=2056\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mount to Coast","offers":[{"title":"White \/ Men \/ 7","offer_id":67932346941502,"sku":"M211M40000WW01","price":915.0,"currency_code":"MYR","in_stock":false},{"title":"White \/ Men \/ 7.5","offer_id":67932346974270,"sku":"M211M40000WW12","price":915.0,"currency_code":"MYR","in_stock":false},{"title":"White \/ Men \/ 8","offer_id":67932347007038,"sku":"M211M40000WW02","price":915.0,"currency_code":"MYR","in_stock":true},{"title":"White \/ Men \/ 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